Last updated May 18, 2026.
ObituaryCraft uses cookies and similar technologies to run the site, understand how people use it, and measure the performance of our marketing. We follow the EU ePrivacy Directive and the Lithuanian Law on Electronic Communications: strictly necessary cookies are set without consent because the service cannot function without them; analytics cookies (Microsoft Clarity, Google Analytics 4) and advertising cookies (Google Ads, and similar networks where we run paid campaigns) are only set after you accept them in our cookie consent banner. You can change or withdraw consent at any time from the cookie settings link in the footer.
Anonymous session identifier that links your obituary conversation to your browser before you create an account. Lets you return to an in-progress draft without signing in.
Duration: 90 days
Signed authentication token issued by our auth provider (Better Auth) after you sign in. Required to access your dashboard.
Duration: Until sign-out, or 30 days
Set by Stripe during checkout to prevent payment fraud. Required for the payment page to function.
Duration: Session or 1 year
Stores your choices from the cookie consent banner so we do not ask again on every visit.
Duration: 6 months
Microsoft Clarity cookies for session replay, heatmaps, and aggregate behavioural analytics on the marketing and funnel pages. Personal data inputs are masked by default. Set only after you accept analytics cookies in the consent banner.
Duration: 1 year / session
Google Analytics 4 cookies for aggregate, non-identifying usage analytics across pages, devices, and the funnel. Set only after you accept analytics cookies in the consent banner.
Duration: Up to 2 years
Google Ads conversion-linker and click-tracking cookies. Let us see which paid Google campaigns lead to a purchase so we can measure return on ad spend. Set only after you accept advertising cookies in the consent banner.
Duration: Up to 90 days
Google / DoubleClick cookies used for remarketing and ad delivery measurement on partner sites. Set on the doubleclick.net and google.com domains only after you accept advertising cookies.
Duration: Up to 13 months
Meta (Facebook/Instagram) Pixel cookies for conversion measurement of paid social campaigns. Set only if Meta advertising is active and you accept advertising cookies.
Duration: Up to 90 days
When you first visit ObituaryCraft you will see a cookie consent banner letting you accept all cookies, reject non-essential cookies, or pick which categories (analytics, advertising) you want to allow. You can change or withdraw consent at any time from the “Cookie settings” link in the site footer; the change applies on your next page view.
Most browsers let you block or delete cookies in their privacy settings. Blocking the strictly necessary cookies above will prevent the obituary draft from saving, authentication from working, and checkout from completing.
For details on how we handle the data behind these cookies, see the Privacy Policy. Cookie or privacy questions can be sent to privacy@obituarycraft.com.